The potential performance at the box office for Avatar: The Way of Water is a hot topic, considering that the first Avatar film is the highest-grossing film ever made and that the sequel will have to smash into the box office for it to even make a profit. The CEO of IMAX, Richard Gelfond, is confident the long-awaited return to Pandora will succeed. According to The Hollywood Reporter, Gelfond claimed that Avatar: The Way of Water will have “one of the highest pre-sale levels we’ve ever seen” during a conference at the Wells Fargo TMT summit, although he couldn’t reveal the exact numbers. He also said, “I’m extremely excited about Avatar getting into China.”
The CEO of IMAX is optimistic about Avatar: The Way of Water’s success in foreign markets. Read More