March 4, 2024 7:17 pm

More Than Half of Avatar: The Way of Water's Opening Weekend Takings Were From 3D Sales
More Than Half of Avatar: The Way of Water's Opening Weekend Takings Were From 3D Sales

More Than Half of Avatar: The Way of Water’s Opening Weekend Takings Were From 3D Sales

Avatar: The Way of Water may have fallen just short of original predictions on its opening weekend, but it has been reported that more than half of the movie’s takings have come from 3D sales. While many films have struggled to deliver any kind of fully immersive 3D experience since the original Avatar in 2009, Avatar: The Way of Water has seen James Cameron seemingly have lightning strike twice and revived the 3D format in a big way.

​  

​Avatar: The Way of Water has proven that 3D sales are alive and well for the right movie, with 57% of its box office coming from premium ticket sales. Read More