James Cameron’s Avatar: The Way of Water continues to make astronomical waves in the box office and in the media since its December 16th debut. The science fiction epic already has managed to gross $855 million in global ticket sales within its first 10 days in theaters, making it the fifth highest grossing film of 2022. Domestically, the long-awaited Avatar sequel has amassed over $250 million in sales, a colossal feat given America’s unprecedented winter storm during the holiday weekend. Despite Indigenous groups calling upon boycotts for the film’s colonial romanticization, depiction of the white savior complex, and its callous appropriation of their culture, the feature is on track to gross $1 billion dollars in revenue by the end of this year, potentially making it the third film of 2022 – behind Top Gun: Maverick and Jurassic World Dominion – to reach this goal post. In an exclusive interview with The Wrap, Avatar’s creator and director James Cameron discusses the “fine line” between cultural appropriation and appreciation in his Avatar sequel.
Architect of the Avatar universe, James Cameron, defends usage of Indigenous culture in his Avatar sequel Read More