Barney Live-Action Movie Is 'Not Odd,' Mattel CEO Promises
Barney Live-Action Movie Is 'Not Odd,' Mattel CEO Promises

Barney Live-Action Movie Is ‘Not Odd,’ Mattel CEO Promises

The famous and friendly purple dinosaur, Barney, is coming to the big screen with a film very different from anything that has been done with the character so far. And Mattel’s CEO promises it will completely surprise audiences. Though it won’t be “odd.” First premiered on PBS in 1992, Barney & Friends has become one of the most successful children’s television series of all time, thanks to its messages about friendship, love, family and stories that seek to teach real lessons to children. Despite having ended in 2010, reruns aired several times, maintaining the popularity of the character over the years, also thanks to films and special releases.

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​Ynon Kreiz, CEO of Mattel teases ‘fresh approach’ to Barney, but promises it won’t be too odd. Read More