Following up a success like 1999’s The Sixth Sense had to be a daunting task for M. Night Shyamalan and Buena Vista Pictures, which distributed his big word-of-mouth sensation and was set to release his next film. The Sixth Sense became the second-highest-grossing film of 1999 after netting $672 million globally, and was even an awards season player, earning six Academy Award nominations. For his next film, Shyamalan wanted to do something very different, which led to the director and the studio not seeing eye to eye on the film’s marketing.
M. Night Shyamalan’s follow-up to the mega-successful The Sixth Sense was marketed as a horror-thriller despite being a superhero film. Read More