In the artistic fightback against the emergence of artificial intelligence (AI), California has passed an unprecedented law protecting deceased performers from having their likeness used without consent using AI Digital Replicas. The move comes after the state’s senate cracked down on limiting any wiggle room around what consent means in these circumstances and how filmmakers are expected to address it. Last year, and with support throughout the entertainment industry, the Screen Actors Guild and the American Federation of Television and Radio Artists (SAG-AFTRA) went on a four-month strike, and high on their list of demands was the protection of deceased performers from “AI-created fakes and replicas.” Clearly, California has been listening.
States like California are stepping up to protect deceased performers from the unethical use of their likenesses in AI Digital Replicas. Read More