Its no secret that its been difficult to get people back into movie theaters post-COVID. Heck, even before that, ticket sales were on the decline, but the pandemic certainly didnt help make things any better. Maybe pickleball will, as according to a new report from IndieWire, the top theater chains in the country have committed to an initiative that will see $2.2 billion dollars invested into improvements meant to give moviegoers an entertainment experience like no other.
While it’s great that they’re improving things like sound and seating, perhaps adding a pickleball court isn’t the best move. Read More