It’s not just lightsabers and the Force that has made fans fall in love with Star Wars (at least, according to Disney), as the company are desperately trying to mine the franchise for every inch of nostalgia possible. But, like any time-based resource, the reserves are drying up. Bringing back Han Solo, Luke and Leia Skywalker, R2-D2, C-3PO and Chewbacca for the sequel trilogy wasn’t just a narrative decision, it was likely suggested by the suit-wearing big-wigs at Disney. A new report claims that the House of Mouse views Star Wars as a machine where nostalgia goes in, and money comes out (where can I get one of those machines?).
Disney insiders claim the company views ‘Star Wars’ as a “nostalgia-based enterprise.” Read More